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Contents of this article
You can start your email newsletter in just 3 steps
How to start an email newsletter 1: Prepare an email newsletter distribution list
Leverage existing customer information
Capture new customer information with newsletter sign-up forms
How to start an email newsletter 2: Prepare an email distribution tool
Three reasons why you need an email distribution tool to send email newsletters
If you want to see what your customers do after opening your email newsletter, choose a specialized tool
How to start an email newsletter 3: Decide how to run the newsletter
1: Decide on the department and person in charge of the email newsletter
2: Decide the frequency and timing of email newsletter delivery
3: Consistent design and style for your newsletters
Learn about the know-how of email newsletter management
Learn the know-how of email newsletter management through blog articles
You can start your email newsletter in just 3 steps
Email newsletters may seem difficult to get started vp business development email lists with at first glance, but you can actually get started in just three steps.
There are three steps to starting an email newsletter: "Prepare an email newsletter distribution list," "Prepare an email distribution tool," and "Decide on how to use it." We will now explain each step in detail.
How to start an email newsletter 1: Prepare an email newsletter distribution list
The first step to starting an email newsletter is to get a mailing list. There are two ways to get a mailing list:
Leverage existing customer information
Use forms to capture new customer information
Leverage existing customer information
First, create an email newsletter distribution list from your existing customer list. By using your existing customer list, you can start email newsletters immediately without having to recruit new email newsletter recipients. If you are in charge of email newsletters and you don't have many existing customer lists, take a look at the business cards scattered around your company.
If you manage business cards properly and centrally, there may be enough of them to create a list. By collecting the business cards that each employee manages, digitizing them, and managing them centrally, you can create an email newsletter distribution list. It is convenient to use a business card management app to digitize and centrally manage business cards.
Capture new customer information with newsletter sign-up forms
In order to grow your email newsletter distribution list, you need to consider acquiring new email newsletter recipients ( lead generation ) in parallel with utilizing existing customer information. To efficiently acquire email newsletter recipients, place an email newsletter registration form on your company's website or owned media . An example of an email newsletter registration form might look like the image below.
