1. Clear, concise copy
When it comes to copy for lead generation forms, simplicity is key. For instance, a form with a clear, engaging headline can significantly improve conversions. You’re asking visitors for their personal information—make sure your message is direct and to the point.
Avoid industry jargon and overwhelming paragraphs. Instead, use concise language that resonates with your audience.
For example, instead of saying, “Submit your norway consumer mobile number list details for our newsletter,” try something more engaging like, “Get free tips straight to your inbox.”
2. Mobile optimization
We live in a mobile-first world. If your form isn’t optimized for mobile devices, you’re likely losing leads.
A good lead generation form adjusts to any screen size, ensuring users can easily fill it out on their phones without zooming or scrolling.
Test how your lead gen form looks and functions on different devices to guarantee a smooth experience.
3. Minimalism
Less is more when it comes to form fields. Asking for too much upfront can scare people away.
Stick to the essentials in your form fields, like name and email, and save the additional questions for later down the road.
Once someone is in your funnel, you’ll have more opportunities to gather the details you need.
4. Engaging design
A visually appealing online form is more likely to grab attention. Using a customizable lead generation form template can help ensure your form is both visually appealing and user-friendly.
Use whitespace to make the form easy to read, select clear fonts, and use a clean layout to guide the user’s eye. Don’t be afraid to experiment with colors and images, but do keep it professional and aligned with your brand.
