These leads have actively engaged with your brand in ways that indicate they’re ready for a deeper conversation with your sales team.
Actions like requesting a demo, scheduling a call, or filling out a detailed contact form signal that they’re prepared to evaluate your product as a potential solution to their business needs.
Examples of SQL behaviors:
Requesting a demo or free trial
Filling out a form to speak with a sales rep
Asking detailed questions about pricing, product features, or implementation
Engaging in a live chat or calling the sales team directly
Returning to the pricing page multiple times
What to do with SQLs:
Provide a more tunisia phone number list personalized, one-on-one sales experience
Offer tailored product demos or consultations
Address specific pain points and objections to move them toward a purchase decision
Ensure a timely and professional follow-up to maintain momentum
3 tips for identifying your target audience
Let’s be honest: trying to sell to everyone is like shouting into a void. To nail down your lead generation strategy, you need to know exactly who you’re targeting.
Here are three tips to help:
1. Create buyer personas
A buyer persona is a semi-fictional representation of your ideal customer, including their demographics, job title, goals, challenges, and behaviors.
By developing detailed buyer personas, you can better understand your target audience’s needs and tailor your B2B lead generation strategies to meet those needs.
For example, if your target audience includes marketing managers at mid-sized tech companies, your buyer persona might include details such as their job title, typical challenges they face (e.g., generating high-quality leads), and their goals (e.g., increasing conversion rates).
This level of detail helps you create more targeted and effective lead generation campaigns.
