It’s not just one-way communication—users are actively involved, which boosts engagement and time spent on your site.
3. They build connections with personalized results
A great lead generation quiz often offers tailored outcomes based on the answers provided.
This personalized approach helps uganda phone number list users feel more connected to the results and, by extension, your brand. It’s like having a one-on-one conversation.
4. They offer real value
Whether it’s a personalized recommendation for a product or actionable advice based on results, users feel they’re getting something valuable by completing a quiz.
Incorporating a well-designed lead generation form can significantly increase opt-in rates, which is why this soft-sell approach works wonders for lead nurturing.
5. They encourage fun, low-pressure engagement
Unlike traditional lead magnets like eBooks or whitepapers, lead gen quizzes don’t feel like marketing. They’re fun and entertaining, which lowers the barrier for participation and makes users more willing to share personal information.
4 real-life lead generation quizzes
To get your creative juices flowing, let’s look at four lead-generation quiz examples that have nailed it.
1. Seoulbox
Seoulbox starts its quiz by asking website visitors whether they’re most interested in Korean snacks, K-pop, or K-beauty. They also offer a 10% discount.
