Perhaps the best examples are their traditional

[Shishirgano9]

As we put Thanksgiving behind us and look toward December holidays and the new year, there are certain brands that are, once again, launching holiday marketing campaigns that lift our spirits.

Each year, I find myself watching Christmas movies in my spare time as I prepare to celebrate with family. Every so often, I’ll catch a spot-on Hallmark commercial that makes me smile, laugh, say “aww,” or even shed a tear.

These traditional commercials celebrating milestones in life cambodia whatsapp number data 5 million always seem to get me, and I’m not the only one. From Hubspot to Ad Age, companies who specialize in various aspects of marketing continually mention Hallmark’s campaigns as being some of the very best. I’ve sifted through various articles that mention Hallmark’s campaigns and why they’re effective, but their success truly comes down to this: everything that Hallmark creates is built to evoke emotion by using storytelling.

“Hallmark moments” commercials. One of them features a grandfather who happens to be illiterate. He takes a class so he can learn how to read, and as he struggles through children’s books and newspapers, the viewer may wonder why he’s chosen to undertake such a mission so late in life. He eventually learns how to read, only for the commercial to cut back to his home, where he pulls a Hallmark card out of a drawer. It’s from his granddaughter, and though the saying in it is simple, he can finally read it on his own and it brings a huge smile to his face (and a tear to the viewer’s eye).