you should rethink your social media strategy. Mosseri announced that “Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.
Many creators who post videos on Facebook prompt discussion bahamas whatsapp number data 5 million among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.” In other words, try out live video, post relevant updates, and take advantage of letting your followers know about events at your business.
As a third step, you should make room in your budget for advertising on Facebook. Various marketing experts have coined this News Feed update as the death knell for organic posts on Facebook. However, you should continue to update your page regularly with organic posts in order to keep it fresh, especially for those users who will search for your business and land on your page. This will show that you are listening and paying attention to the users who visit your Facebook page.
To ensure that you reach people who are interested in your business, boost posts and try out Facebook ads. Take a hard look at your target audience and make any necessary adjustments to get the most out of your ad. At Pulse, we spoke with a Facebook representative about the Facebook News Feed change. She indicated that boosting a post every day will help maintain engagement and reach, and perhaps increase it. Your budget doesn’t have to be huge to do this. Try out $5 per day and see how it works, and then adjust if necessary.
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