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As per research, only 28% of people actually completely read what is in the article before sharing it forward. Here, the onus is on the writer, like you and me, to grab a reader's attention within microseconds.

Although videos are back in the social media realm, a targeted audience genuinely interested in a product will choose to read a well-presented article.

Now, what exactly do I mean by a well-presented article? People on social media bet on two Cs - curiosity and controversy. While controversy can be out of the question for many people, for different reasons, curiosity is the element that will take your business far.

This is where the presentation of an article matters a lot. When overseas chinese in worldwide database you make something look incomplete, people automatically want to see and learn more. This is where news images and titles do wonders.

Here is an example of a catchy headline/title from Metaschool. The title is leaving the reader on a cliffhanger, subtly forcing them to click and read how this individual became the Tech Lead at Solana without having a CS background.

Source: Metaschool
Additionally, you may use Accuranker’s Live SERP Checker to compare the numbers of a normal news snippet to the one with a catchy photo, exciting headline and good content.

Reason # 3 - Diversify your content-sharing strategy for a positive impact on your blog
This is yet another important point. When sharing news snippets, you won’t be writing on everything and anything.

In fact, you would be cherry-picking those pieces of news that resonate with your brand image the most. This means that you will be posting more content, both low-effort, and high-effort, striking a balance between both.

Google crawlers will also get to learn more about your brand and increase its visibility and awareness. Additionally, the Google crawling frequency will also increase tremendously. This means that your site's appearance will increase for more search terms.