Search engines interpret longer user engagement as a sign of valuable content, contributing to higher search result rankings. This means that the incorporation of videos can also help bolster your content's credibility.
Not to mention that video content can also be used to drive traffic and engagement to your website. The statistic says that video content is 50 times more likely to drive organic search traffic than plain text.
But, one thing to bear in mind here is that merely having a video on your website won't suffice; it needs to be properly optimized for search engines to bring you the best results.
Video content has a unique ability to convey even the most office 365 database complex information in an easily digestible format. This drives higher engagement rates and encourages users to interact with your content.
The ability to turn complex topics into more snackable explanations makes videos more preferable to watch than a text-based description. A study by HubSpot found that 92% of consumers watch video content at least once per week, and 65% watch three or more hours each month.
This video craze opens your chance to drive more engagements. You can create a series of videos that explore different aspects of your industry, for example, or you can provide valuable tips and advice to help users improve their lives.
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Source: Pexels
Social Signals and Video Sharing
The shareability of video content is a major asset. The nature of your video content will determine the type and amount of social sharing it generates or converted into other formats for different platforms.
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