Who doesn't like receiving benefits for an action they took, right? As we learned at the beginning, the aim here is to stimulate user behavior so that it increases in frequency.
What you need to do, then, is simply present rewards to motivate them to buy, such as:
progressive discounts when purchasing multiple items;
free shipping;
an e-book after the person has subscribed to the newsletter;
exclusive benefits for someone having joined the company's loyalty program;
incentives involving the strategy ofgamification.
Examples of advertisements and real practices:
Spotify gives a discount for the family package;
Mercado Livre gives points for every gambling data usa purchase made. With each score, the person moves up a level and can have some benefits, such as free shipping;
the yogurt brand encourages consumption of the product because people can win many prizes.
operant conditioning2 How to increase conversion rate using reward and punishment system
A template for how to approach in person:
Imagine a person who works in a Bank and needs to sell capitalization bonds to meet their quota.
– Hello. How are you? Have you ever imagined how great it would be to have your own home, not have to pay rent every month and have the comfort of watching your children and grandchildren grow up? For just 30 reais a month, you can purchase our title and enter a draw to have your dream home.
Conclusion : Did you notice that in all the examples shown, the benefits are incentives for the person to be more engaged and, therefore, motivated to take certain actions.
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