The first contact is critical and should be made as soon as possible after the lead shows interest. Ideally, this first contact should be made within the first 5 to 30 minutes after the lead’s initial interaction , whether through downloading a resource, filling out a form, or requesting information. This period is known as the “golden hour ,” where the lead’s interest is at its highest, and a quick response can grab their attention and lay a solid foundation for future communications.
After the first contact, it is italy phone number resource important to schedule regular follow-ups to keep the lead engaged, a second contact should be made within the first 24-48 hours if there was no response to the first attempt; this follow-up can include a thank you email or a phone call, offering more information or answering any questions the lead may have, the key here is to be persistent but not invasive, showing a genuine interest in helping the lead.
Over the next week, one or two additional follow-ups should be conducted , adjusting the content based on the lead's responses or non-responses. For example, if the lead has opened the email but hasn't responded, a follow-up email could include an additional resource or an invitation to a product demo; if the email hasn't been opened, a call or message through another channel could be attempted.
After the first week, follow-up should continue on a regular but spaced-out basis; a good rhythm is to make weekly contact for the first month, then reduce the frequency to once every two weeks in the following months. This keeps the lead on the radar without overwhelming them. During this time, it is essential to provide valuable content that addresses the lead’s potential objections and shows how your product or service can solve their specific problems.
Using automation tools can help manage these follow-ups efficiently. These tools allow you to schedule automatic emails and reminders, ensuring that no lead is left unfollowed and that communications are made at the most opportune times.
