The Motley Fool has been sharing its investing knowledge with its community for many years.
These newsletters create a sense of inclusion and engagement with their members and have provided a key driver for their incredible growth.
Article Marketing
In industries where experience is highly valued, articles can offer a list of chile whatsapp phone numbers powerful tool to showcase your knowledge and expertise.
Some innovations are shared in the form of articles or white papers where technical information must be conveyed to specialized buyers.
Amazon.com has dedicated part of its site to white papers on cloud computing know-how. This is a very sophisticated form of marketing to specialized buyers.
Content Marketing
Write and publish content to educate potential customers about your products and services. For the right businesses, this can be an effective way to influence them without using direct sales methods.
We at Open Digital use our blog and social media profiles to share industry knowledge for the benefit of our readers.
Trade show marketing
Many products require prior experience before they can be purchased. There are very few customers who will buy a new car without doing a lot of research and test driving it first.
Trade shows are industry gatherings where customers are invited to sample everything the industry has to offer.
To showcase its new product lines, Ford Motor Company spends a significant amount of time setting up and operating its booth at international consumer auto shows each year.
These automobile trade shows give journalists and consumers the opportunity to experience cars firsthand.
Search Marketing
These days, when consumers have questions, they often don't ask their friends; they go straight to Google.
In fact, Google answers our questions so well that millions of people search for answers on this leading Internet search site every day.
You don’t have to look far to see the power of search marketing. Google has been shaping the industry for many years and has helped hundreds of retailers grow their businesses.
While many businesses used to advertise in their local yellow pages, as fewer and fewer consumers consult their local physical directory, this channel becomes less and less effective every year.
52 types of marketing strategies
Direct marketing
Advertise and promote your products and services to customers using a variety of digital devices, such as computers, smartphones and tablets.
Internet marketing is a fundamental practice in digital marketing. Once a target market has been clearly identified, it is possible to work together with DHL or a professional mailman who knows where your customers live.
Direct marketing can be an effective way to reach consumers right where they live at home. While there is often a downside to this approach (consumers don't want to be bothered by a blast of mail), many smart companies execute direct marketing well. Lidr, for example, creates direct marketing programs that its customers look forward to receiving.
Marketing the place
Finding a niche and filling it could be described as the secret recipe for growth in crowded markets. Take the shoe business, for example.
There is a huge demand for shoes in the world and many of the major companies have evolved to meet most of the immediate footwear needs in the market.
The shoe space may seem crowded, but shoe manufacturing company Vans noticed an underserved customer: the skateboarder. By focusing on this niche market, Vans has developed a thriving business.
Drip marketing
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages typically take the form of email marketing, although other communication mediums can also be used.
Community Marketing
Engage an audience of existing customers in an active dialogue, speaking to the needs and desires of this particular customer group.
Rather than focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Community marketing can also lead to word-of-mouth marketing.
Social Media Marketing
Social media sites like Facebook and Twitter offer a unique opportunity for smart businesses willing to invest in customer engagement.
Social media marketing is still in its infancy, but it's growing pretty quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.
