This is why Social CRM has become a necessity for companies that want to create new links with their customers, potential customers and prospects.
Social media offers the possibility of multiplying the volume of data we previously obtained from our clients and audience. The new way of conversing with clients and exchanging information allows us to create a more personalized relationship through the follow-up of the contacts we have, where feedback is constant and continuous.
Likewise, it is also possible, thanks to Social CRM , to identify potential clients and prospects who know our company or services, and the possibility of creating personalized content to increase our closeness with them and attract them.
Companies do not know how to manage such volume of data, many services offer the possibility of measuring or monitoring such information without success, that is why we show you 10 keys to be clear about what Social CRM offers us , understand its importance and how we can apply it to our company successfully:
1. Identify new business opportunities for our sales channel.
Thanks to Social CRM, we will not miss out on identifying business opportunities in our audience. Social Sales is already a reality in companies, we will be able to find new business opportunities, wait for the right moment to talk to potential clients and capture leads through Social Networks . The importance of marketing and sales departments working together will allow us to have constantly updated data with our results. We will better understand our audience and what we need to correct to improve our communication and sales. What works? How much has it worked? Companies are in a unique position to act quickly and take advantage of Social Networks to build new and lasting relationships. We can capture conversations in our industry and sector to be able to track and respond to market needs and perceptions.
2. Reduce negative feedback about our company and take advantage of the experience.
We will also discover the negative side and unfavorable opinions about our company or services in such a way that we can repair our online reputation. We will be able to scan and respond quickly to negative comments from our clients. By also paying attention to negative feedback from users we can avoid a viral effect that spreads through Social Networks and can affect our business volume. Not everything we find about our company or services is going to be positive, not only on Social Networks , so if we have a system to reduce possible aversion to our company or services we will gain much more than brand image.
