So, have you heard of user falkland islands and malvinas email list 100000 contact leads generated content or ugc? Whether you've heard of it or not, the question of why and how to integrate it into your strategy should now be on your mind! Some answers in this article! User generated content: what is it? Yet another marketing term that works so much better in english, it's true, but it simply means that your customers are the ones who create the marketing content for you without being paid.
In fact, your customers become ambassadors for your business. Blog articles, photos, videos, social media posts, everything goes... Generally, it is btoc brands that are most fond of this technique and exploit it extensively. For example, burberry with its campaign The art of the trench which relayed in real time on the home page of its site the photos that its customers published on instagram wearing the famous trench. Result: a free photo campaign, without any effort, and very original! In short, a little fashion digression to remind you that btob companies, and particularly vses and smes, must also ride this trend to stand out! Why btob vsessmes should not miss out? Want to know why it's so great? By using ugc, you'll benefit a broad and direct engagement of your audience: by publishing photos, or content created by your own customers, they will be proud and very inclined to share them as much as possible.
