Check out these tried-and-tested cold email tips and solve your issues.
Take it step by step, spend some time on every tip in this checklist for the best results.
Research & Targeting
#1 Define your ideal customer profile (ICP)
Why?
It ensures you target the right people – maximizing impact & ROI.
How?
Use our free ICP generator, or start from scratch with this B2B persona guide.
#2 Research all there is to know about your prospects
Why?
It’s the secret to pinpointing the perfect way and place to personalize your pitch with every outreach.
How?
Touch ground on…
Who They Are (their role, company, interests, and recent achievements.)
What’s Up in Their Industry (news, challenges, and trends.)
Their Problems & Needs (pain points and desires.)
Past Interactions (conversations or engagements you had with them.)
Social Media Activity.
Shared networks or contacts.
Company Goals (ongoing projects or initiatives.)
#3 Segment your email list
Why?
Segmenting your lead lists sharpens your marketing focus, ensuring armenia phone number list tailored, relevant messaging that resonates and converts.
Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
– Hubspot
How?
After you find their email addresses, break them up into sub-lists.
You can use criteria like demographics, professional roles and previous engagements.
Or you can segment them into value-tiers (least to most revenue potential) based on past sales trends.
Use this G-Sheet addon to get clean, enriched and segmented email lists.
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Alternatively, segment your list automatically using lemlist’s new AI Variables feature. It could save you hours of manual work.
Say you have a set of leads, and you want to segment all leads that work for SaaS companies, you can use the following prompt:
Based on the following company description, determine if the company is very likely a Software as a Service (SaaS) company. Output ‘True’ if it is very probable that the company is a SaaS. Output ‘False’ if the company is not a SaaS. Output ‘N/A’ if the company description is empty. Input company description: {{companyDescription}} The output should always be ‘True’, ‘False’ or ‘N/A’
* This prompt assumes that there’s a column called companyDescription.
