Data for better individualization

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We talk a lot and probably too much about data without having specific elements to provide around this "nebula" that is so much talked about. Concretely, to achieve effective personalization, we will have to look at this famous data. Recovering existing data and acquiring new data will be the first steps. Then it will be essential to intelligently use all this data for personalized targeting leading to an effective advertiser/customer relationship.

From acquisition to retention
As a consulting and web marketing agency , Wedig supports companies throughout the customer cycle. It is not just about registering on Google and working on your SEO . Wedig provides solutions on the means to be implemented to win new customers and establish proximity with them. As a data expert, Wedig knows how to collect and process it for the benefit of the company for its customers.

Data: The catalyst for content personalization
According to the guiding idea of ​​digital marketing, there are hong kong phone data always opportunities to improve messages to customers. As a company or as a brand, the first reflex is to take a very close interest in the aspirations and behavioral trends of your customers. A traceability that reveals tons of data escaping from the presence and customer journey of Internet users on different websites: this is the catalyst for personalization.

We can hardly imagine the amount of data that can be recorded on a consumer. Over several thousand people, this is equivalent to a gigantic mass of information that can be fed into a data analyzer (artificial intelligence) to develop sophisticated business rules driven by marketing managers.

The managerial challenges of content personalization
The need to personalize content has always been felt within large commercial enterprises, and it is finally the propensity of technological innovations that makes it a reality. The impressive storage infrastructures and their phenomenal data processing capacity have converged to the effectiveness of content personalization.