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How does digital banking attract customers? 6 online banking landing pages

Posted: Sat Dec 28, 2024 5:54 am
by Rajsahiseosuo990
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Article updated 3 years ago by NewsMDirector
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Have you ever stopped to look at what online banking landing pages look like? Are they different from those used by other companies to capture leads?

Online banking is gaining ground. More and more banks are choosing to move their services entirely online and are abandoning traditional branches. In this world of fierce competition, digital banking has had to find new ways to attract customers.

One of the most used tools by banks is landing pages. We have compiled 6 online canada whatsapp phone numbers banking landing pages that can serve as an example :

TABLE OF CONTENTS
1.- Santander Bank
2.- BBVA
3.- CaixaBank
4.- Sabadell Bank
5.- Kutxabank
6.- Cajamar
1.- Santander Bank


Santander



Banco Santander is one of the main Spanish banking institutions. It is one of the most active banks both in Spain and outside Spain.

Among the landing pages used by banks, there is a particular variety that is gaining ground in the digital action of banks: landing pages on social networks. Facebook is the main website to host this type of content, landing pages that usually function as a kind of contest in which to access advantages .

Every Monday, Banco Santander launches its “Mondays 1|2|3” contest, with the possibility of winning a prize of €123. The contest is open to both users and non-users of the bank. Anyone who wants to can participate.

At first glance, it seems like a simple initiative, child's play, but it is a well-studied and planned strategy. Online banking landing pages are, above all, a way to attract new customers, expand the bank's client portfolio and expand the possibilities available to the company , in this case a bank.

Banco Santander's approach is based on a game designed using the bank's colours, red and white, a common event that is repeated over time. Every Monday is an opportunity to win €123. Every Monday a user can go to Banco Santander's Facebook profile and participate in this game and try to win the cash prize, an incentive that seems to work, as the bank has been running it for a long time. If every Monday a user knows that they have the opportunity to win a prize, it is possible that they will be there to be the first to win it.

The game serves as an excuse to bring the brand and the account options offered by Santander closer. It is a fun way to introduce the user to the dynamics of the bank itself, offering a relaxed and familiar facet of what is done in a bank.

2.- BBVA


BBVA