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Posted: Wed Dec 18, 2024 10:04 am
You’re more likely to connect with someone in that industry than if you were searching on LinkedIn or Facebook. The key here is to know your audience and use that to your advantage when choosing your marketing channels. 2. Build Brand Trust with Reviews Another great SaaS marketing strategy is to build brand trust with reviews. Make sure you always ask satisfied followers and customers to endorse you so you can use that on your website and other advertising. Most decision makers tend to take reviews with a grain of salt, as they know that the company will never share negative comments.
But it gives you hope that at least someone thinks your SaaS solution is good, which opens up the possibility that it might work for someone else, too. If you're just starting out and don't have a large subscriber base yet, you can still use reviews to your advantage. Have a few beta testers give you feedback and ask permission to use parts of their comments as reviews. Most people will happily agree. 3. Don’t be afraid to ask for referrals There’s no doubt that the internet is the best place to find new products and services.
But don’t be afraid to ask for referrals. More often than not, SaaS customers are more willing to share a special offer with others in their industry if they know they’ll get a special incentive, like a coupon or discount. Plus, niche industries usually have business owners who work together to find common solutions. In this case, asking for word of mouth or connections can be a really reliable way to connect with multiple leads. While modern sales do rely heavily on digital aspects, getting a lead’s profile and calling them directly still has a lot of value.
But it gives you hope that at least someone thinks your SaaS solution is good, which opens up the possibility that it might work for someone else, too. If you're just starting out and don't have a large subscriber base yet, you can still use reviews to your advantage. Have a few beta testers give you feedback and ask permission to use parts of their comments as reviews. Most people will happily agree. 3. Don’t be afraid to ask for referrals There’s no doubt that the internet is the best place to find new products and services.
But don’t be afraid to ask for referrals. More often than not, SaaS customers are more willing to share a special offer with others in their industry if they know they’ll get a special incentive, like a coupon or discount. Plus, niche industries usually have business owners who work together to find common solutions. In this case, asking for word of mouth or connections can be a really reliable way to connect with multiple leads. While modern sales do rely heavily on digital aspects, getting a lead’s profile and calling them directly still has a lot of value.