The first thing to understand is that reports should almost always be customized to the client or company you work for. Each business has its own criteria and specific metrics that matter, and you need to use them to communicate your results effectively.
That said, you need a starting point. And for us, that means using Google Data Studio. You may have gotten used to presenting your clients with reports that are a static snapshot of a single india whatsapp number point in time—PDFs, Word documents, spreadsheets, usually at the end of each month—but as we’ve said, clients deserve more.
Google Data Studio lets you create dashboards that are updated in real time.
The days of static reports are over and we firmly believe that in 2021 you will need to provide reports that allow your clients or boss to check your progress at any time.
And that's what we'll work on here at the end, after we've gone into some of the metrics you might want to include in your reports. Not everyone is already familiar with Data Studio, so we'll look at where you can get the insights you might need for your reports outside of the Data Studio environment.
Here at SEMrush, we recently launched our Google Data Studio SEO Template to make it a little easier for you to create amazing reports.
We recommend using this as a starting point. It's also a great way to get familiar with GDS if you haven't used it yet. This template is a great way to start building a great reporting dashboard, which you can customize to your needs.
And if you’re looking to sharpen your Data Studio skills, here are some great resources we recommend you check out and study:
Data Driven U's Strategic Guide to Creating Effective Reports
How to Take Search Console to the Next Level with Google Data Studio
How to Create Velocity Dashboards in Google Data Studio
Dive into these resources and have fun; once you get the hang of GDS, you’ll love it and realize there are so many ways it can improve your reporting.
