Here are some of the main themes that Star Wars explores:
The confrontation between good and evil
The trials and tribulations of a classic coming-of-age story
12 steps along the "character's journey" (familiar world, thirst for adventure, refusal of a challenge, meeting a mentor, the hero leaves the familiar world, trials / enemies, finding allies, an ordeal, reward, the journey home, restoration, transformation)
It's reminiscent of the folk tales we grew up with. Now add to these storylines the dramatic music of John Williams, special effects, the catchy phrases "may the force be with you," and the mystery of space exploration, and—bingo—you have a brand that people instinctively gravitate toward.
How to Incorporate the Power of Star Wars Storytelling into Your Brand
You don't have to be in the film business to tuvalu telemarketing database adopt George Lucas's strategy and incorporate storytelling into your brand's digital strategy.
To get started, follow these steps:
1. Formulate your main message.
Focus on deep emotions and calls to action. For example, the core message of Episode IV is about fighting evil together, uniting to achieve a common goal or greater good. And the core message of the Always "Like a Girl" advertising campaign is the desire to instill confidence in its female customers and transcend gender limitations.
The advertising campaign plays on the expression "Like a girl." The Always brand gives this phrase a new, positive meaning, because being a girl and doing things like a girl these days doesn't mean being weak and insecure. The brand actively supports gender equality, emphasizing that a woman should be gentle, but without inner strength, it's difficult for her to achieve anything. A message doesn't always literally reflect the essence of the products and services offered; it needs to be deeper and embody t