But they're adapting very quickly to the current situation and generating interesting ideas that we can all adopt. Let's look at five examples of companies doing it right.
1. Google
As expected, the world's largest search samoa telemarketing database engine has excelled in its marketing during the coronavirus pandemic. Google's idea was to spread information about proper handwashing. Google developed and posted an infographic on its Instagram* with step-by-step instructions for proper handwashing and thanked Hungarian physician Ignaz Semmelweis, considered by many to be the first person to discover the medical benefits of handwashing.
2. Starbucks
Starbucks has emphasized compassion and empathy in its marketing strategy during the coronavirus pandemic. They posted a message on their Instagram account* thanking healthcare workers and first responders "who are working tirelessly to keep our communities safe" and offering free coffee to everyone "on the front lines fighting this virus."
3. KFC
Restaurant chain KFC used Instagram* to promote its product. Their Instagram post calmly informed consumers that the company would continue to accept orders and would be offering free contactless delivery. KFC used smart infographics to promote contactless delivery and also posted information about sanitation and hand sanitization standards.
4. Kroger
As part of its COVID-19 marketing campaign, American supermarket chain Kroger took to Instagram* to express its gratitude to its employees by expanding the brand's emergency leave offer.
The company also offered bonuses to employees for both full-time and part-time work. Grocery stores are currently busier than ever, and many employees are risking their health to keep store shelves stocked. Kroger also made a smart move to attract customers who are reluctant to go to the store.
They used to charge at least $5 for processing and shipping orders, but during the pandemic they started offering this service for free.