So, you need to audit your digital channels, select the most effective ones, discard ineffective promotional tools, integrate new ones, and decide whether to outsource digital marketing or allocate budget for one or two new specialists in the marketing department.
How to determine planned costs:
Budget:
Determine your overall digital marketing budget
Collect statistics on which channels saint kitts and nevis telemarketing database work best (attract higher-quality leads at a lower cost).
Decide whether you will use paid promotion (for example, contextual, targeted or display advertising).
Allocate a specific portion of your budget to each paid channel you want to use (review channel analytics to identify the most cost-effective ones with the highest reach, number of conversions, and lowest cost per click).
If a paid source isn't delivering the results you want, disable it and reallocate your budget to a channel that's delivering better results.
Team:
Look at your current team and assess how much work you can handle on your own (be realistic about this and make sure no one will be overwhelmed).
Determine whether you need to hire more people and whether you have the funds to do so.
Decide whether you will develop your digital direction in-house or whether you need to outsource this work to a third-party agency.
Channels:
Analyze the digital channels you use and decide which ones to invest in
Clearly articulate what each channel is trying to achieve.
Make sure each of your digital channels has at least one KPI assigned to it.
5. Make a plan (and DO NOT stick to it)
Experience shows that no plan is ever perfect from the start. And not all your assumptions will turn out to be correct. Even if you think through every detail, collect comprehensive statistics, and meticulously consider every next step, you can still mispredict your customers' behavior. Therefore, I once again emphasize the importance of constantly measuring and monitoring the effectiveness of your digital strategy and making timely adjustments.
Create a digital marketing calendar:
Create a timeline in Google Calendar and share it with everyone on your team, allowing them to edit it as needed.
Identify the key campaigns you will create and promote throughout the year and set deadlines for each.
Select the digital channels necessary for the success of each campaign.
Review your digital strategy and make necessary changes:
Create a regular measurement and monitoring plan (it should be aligned with your KPIs).
Review the effectiveness of individual elements of your digital strategy at regular intervals.
If something isn't working (i.e. you're not achieving your KPIs), break it down into individual elements, test each one, and try to pinpoint which one isn't working properly (for example, the time you post content or the slogans you use).
Review your previous reports, target customers and budget allocation and try something new.
Create specific KPIs for your new digital strategy.
Remember the famous quote from Microsoft founder Bill Gates: "If you're not online, you don't exist." Don't be like that. Develop, grow, and harness the full potential of what digital has to offer. If you need assistance with this process, our specialists will be happy to consult with you and help you digitize your marketing efforts.