For brands, this is a unique opportunity to unite saint vincent and the grenadines telemarketing database in the face of a common challenge. People need each other now more than ever. They need support, understanding, education, and resources. Social media can provide just that and can become a powerful tool for communicating with customers.
2. Make sure your business can be found online
More people are online today than in their cars or on the sidewalk. Search traffic has increased significantly over the past month and will continue to grow. We're all glued to our computers and phones, looking for entertainment and ways to pass the time. For many, this includes online shopping. Anything that can be found online is consumed more than ever before.
3. Contextual advertising is more relevant than ever. The next point logically follows from the previous one: if people are actively searching online, contextual advertising will produce good results.
Now you can save on the cost per click—during the pandemic, it has decreased by an average of 6%.
You can also take advantage of Yandex's small business support program and receive a bonus in your advertising account. It's important to seize the moment when competitor activity has slowed down slightly, giving you the opportunity to capture all the traffic in your niche.
4. Stay ahead of the competition. SEO helps increase organic traffic to your website and outrank competitors in search results. If you don't optimize your website and content daily, you'll lose valuable search rankings, and your free fall could cost your business lost revenue. It's important to stay on top of things and do everything possible to keep your website updated and optimized.
5. Choose a long-term strategy. For example, this applies to SEO: what you do today will impact your search traffic in two months. Pausing your SEO campaign could have detrimental consequences for your potential revenue not now, but in two months, when the coronavirus will be a distant memory.
6. Unique circumstances present opportunities for a special offer. For marketers, the coronavirus situation is an exciting opportunity to keep your customer base engaged with a special offer that's relevant right now. People are looking for ways to save money. This is a great way to engage with your customers and maintain a steady flow of customers. You can promote special offers through contextual advertising and social media.
7. Local SEO. We've all cut back on travel and are staying close to home. On the rare occasions we leave home, we're looking for nearby destinations. In this situation, it's crucial to use local SEO strategies to optimize your website for "near me" searches if you want customers in your geographic region to easily find you.
8. Be flexible and adapt to the situation. For example, if you own a gym and are seeing a sharp decline in clients due to social distancing, offer online training. Social distancing is also challenging in hair salons, but people still need their haircuts.
So now everyone's searching Google for "How to cut a child's hair" or "How to cut hair at home"—we checked
As a hair salon owner, you can take advantage of this new search traffic by writing content that focuses on these keywords and answers these questions. This will also give you the opportunity to attract new clients and strengthen your brand, allowing you to return to full-time business.
9. Don't panic
If your shelves are still stocked with toilet paper and buckwheat, you've probably given in to the first wave of panic. But such reactions don't help you survive. In such situations, it's best to use metrics and analyze all available data before making a decision. Knee-jerk reactions usually end badly, and not just in digital marketing. Be careful when reacting quickly to sudden changes in the economy or market.
10. Use this time to complete any unfinished business.
Now that you're not commuting to the office or attending in-person meetings, your schedule has likely freed up some time. Now's the perfect time to review and analyze all your company's touchpoints.
For example, your website needs an update, and you've been putting it off for a while, but now you can make time for it. The same applies to a technical or SEO audit of your website, which will allow you to ensure you're using optimization strategies correctly. This is the perfect time for self-improvement in every sense.
Conclusion
In fact, all of the marketing ideas listed above demonstrate that business owners refuse to bury their heads in the sand despite difficult times. I hope you can learn from some of them and apply them to your own business.
Just remember to adjust your strategies and marketing. Get to know your customers and find out where they are now (usually at home or online). Find a way to refocus your product, service, or logistics and give your business a chance to stay afloat.