As opportunities for in-person social interactions diminish, people are spending more and more time on social media to connect with others. This can be a great opportunity for brands looking to expand their audience through these channels. You've probably all noticed the increase in real-time interactions with users on Instagram. People are just looking for something new to watch.
Social media has essentially replaced television for san marino telemarketing database millennials. Now is the perfect time for advertising integrations and collaborations with influencers. If your own live broadcast gets 100 views, then inviting a famous blogger can increase your audience several hundredfold. It's important to capitalize on the high concentration of people on social media and invest in this channel.
YES: Add Internet Marketing to Your Crisis Plan
COVID-19 is our current crisis, but forgive me for breaking it, it won't be the last. Even established brands weren't prepared for the impact this disease would have on their businesses. If your company has a crisis plan, consider adapting it to align with your online marketing efforts.
Identify potential risks to your company, what types of messaging will need to be suspended or reconfigured, who is responsible for content within your company, and your overall response strategies. Conduct several fire drills with your team to test whether your plan can withstand the next crisis. Remember Darwin's advice: It is not the strongest nor the smartest that survives, but the one who adapts best to change.
A striking example of business adaptation during a crisis is the story of the Grillman restaurant . Having lost the ability to serve customers in person due to the coronavirus, the team created the charity campaign #sobudetokudoktoru. The essence of this campaign is that instead of closing the establishment, the team, led by the chef, began preparing meals for doctors at the Minsk Infectious Diseases Hospital. The restaurant's Instagram account garnered a community of people willing to help in word and deed. A crowdfunding platform was used to raise funds for food, disposable tableware, and other needs. Major retailers joined the campaign, and numerous media outlets covered the restaurant. Having received the necessary resources, the restaurant began delivering meals to other hospitals in Minsk. Of course, this PR wasn't the team's goal; they are doing a good deed. But it's a brilliant example of how to maintain a business and even strengthen its brand during a crisis. The pandemic will subside, but everyone will remember Grillman.