The global #washyourhands relay has reached Belarus:
brands are filming short videos of employees using serbia telemarketing database hand sanitizer. First, Eurotrips took up the baton, followed by the beauty industry, and then banks joined in.
In support of the international #stayhome movement, the drinking water brand "Svyatoy Istochnik" (Holy Spring) launched a family marathon for spending time together, #HomeSportik. Famous athletes—Olympic champions, football players, and coaches, including Alexandra Gerasimenya, Anastasia Mironchik, and Ksenia Sankovich—joined the marathon. A dedicated account was created for the marathon, where sports challenges and mini-workouts were posted over the course of two weeks. Results were encouraged to be shared on Stories. Everyone who joined the marathon before April 12 received a week's supply of water.
Mark Formelle launched its own #razam_ad_zarazy challenge
The company donated 20,000 BYN to the Minsk City Clinical Infectious Diseases Hospital and invited other brands to join the initiative.
Within two weeks, Luch, SORSO, and iPoint joined the challenge. The hashtag itself went viral, with regular users sharing their virus protection tips, remote work routines, and home entertainment.
In support of the challenge, Mark Formelle released a sticker pack for Telegram and Viber.
Euroopt has launched a collaboration with opinion leaders – using the hashtag #cookingathome, you can find signature recipes from Belarusian influencers.
Herring under a mushkesh from TV and EVENT – producer and singer Ekaterina Raetskaya.
Country-style buckwheat casserole with mushrooms by Larisa Gribaleva
How to use:
Even if no one has challenged you to a relay race, go first. Film a live video with your employees or even clients—even if it's shot on a phone, with less-than-perfect lighting and sound, but at least it's authentic. Perfection takes a backseat to sincerity.
Consider how you can tie contest or interactive mechanics to your product or service. The connection doesn't have to be direct: for example, if you sell home goods, you could ask followers to share their favorite home entertainment, while a cafe or restaurant could easily host a contest like "recreate your favorite menu item in your own kitchen."
You can also establish a connection to the information field with a prize. Let the mechanics align with your brand's theme, and let the gift be useful (a week's supply of hand sanitizer, a cute knitted face mask) or funny (the "Chronicles of the Pandemic" book series).