Where to look for a "golden client"
Posted: Wed Sep 24, 2025 11:11 am
Determining the right communication channels for premium consumers is no easy task. We'll share a few helpful techniques:
Using CDP and CRM systems. If a company already has systems with minimal customer data, this is the most valuable source of information. They can be used to analyze and identify target audience characteristics.
Using Big Data.
"Retailers and mobile operators can provide access to so-called 'big data.' This will allow us to assess the purchasing power of our audience, which is especially useful if the company doesn't have a large amount of customer information ," explains Dmitry Grigoriev , Development Director at Wunder Digital.
Integration with offline platforms and direct communications
Don't rule out the possibility of direct communication with customers, as well as advertising on specialized portals and communities, especially if your target audience actively participates there.
Channel adaptation. Choosing an effective channel depends heavily on the product type. For example, for products with low search competition, SEO optimization and paid search advertising can be winning solutions. However, experimenting with TikTok should be done with extreme caution. Although we mentioned that premium consumers in Kazakhstan are younger, the platform's audience with sufficient funds is smaller than on other social networks.
Finding channels to engage with premium audiences is a continuous and flexible process based on a data-driven approach. Using audience analytics and fine-tuning advertising campaigns maximizes advertising effectiveness while avoiding waste.
Minimalism in creativity and a long-term strategy are the keys to promotion
In the premium segment, advertising strategy requires a special approach. There's no room for generic headlines. It's important to highlight brand values, emphasize the company's ESG policies, and incorporate PR activities into the media plan.
Creatives for digital companies are often minimalist and subdued. A hint of luxury can be added with textures, such as gold or silver, but be discreet. Flashy calls to action—like "Special offer! Buy now!"—will damage the brand's image in the eyes of users.
With data, personalization and mentioning uganda telemarketing database customization options significantly improve audience engagement. According to McKinsey, 76% of Kazakhstanis would prefer to buy a personalized product and would recommend it to friends.
Vasily Bulgakov , advertising specialist at Wunder Digital in Kazakhstan, spoke about the most common objections to promoting premium products :
— The most difficult issue to discuss with clients selling premium products is the duration of the advertising campaign. High checks virtually eliminate the possibility of impulse purchases. Furthermore, to more accurately define the audience, a series of test campaigns, analysis, and optimization are often required. Ultimately, full results are realistically achieved within three months of launching the campaign.
Another sore point is the cost per lead
Everyone wants to be as efficient as possible and keep costs to a minimum. But in the premium segment, a large number of diverse leads doesn't guarantee a high conversion rate. Sometimes it's wiser to generate a targeted lead at a cost of $20 than to simply boost reach and generate more non-targeted applications with $5 leads. However, the feasibility of such a decision should be determined by the manufacturer based on their own profitability.
Using CDP and CRM systems. If a company already has systems with minimal customer data, this is the most valuable source of information. They can be used to analyze and identify target audience characteristics.
Using Big Data.
"Retailers and mobile operators can provide access to so-called 'big data.' This will allow us to assess the purchasing power of our audience, which is especially useful if the company doesn't have a large amount of customer information ," explains Dmitry Grigoriev , Development Director at Wunder Digital.
Integration with offline platforms and direct communications
Don't rule out the possibility of direct communication with customers, as well as advertising on specialized portals and communities, especially if your target audience actively participates there.
Channel adaptation. Choosing an effective channel depends heavily on the product type. For example, for products with low search competition, SEO optimization and paid search advertising can be winning solutions. However, experimenting with TikTok should be done with extreme caution. Although we mentioned that premium consumers in Kazakhstan are younger, the platform's audience with sufficient funds is smaller than on other social networks.
Finding channels to engage with premium audiences is a continuous and flexible process based on a data-driven approach. Using audience analytics and fine-tuning advertising campaigns maximizes advertising effectiveness while avoiding waste.
Minimalism in creativity and a long-term strategy are the keys to promotion
In the premium segment, advertising strategy requires a special approach. There's no room for generic headlines. It's important to highlight brand values, emphasize the company's ESG policies, and incorporate PR activities into the media plan.
Creatives for digital companies are often minimalist and subdued. A hint of luxury can be added with textures, such as gold or silver, but be discreet. Flashy calls to action—like "Special offer! Buy now!"—will damage the brand's image in the eyes of users.
With data, personalization and mentioning uganda telemarketing database customization options significantly improve audience engagement. According to McKinsey, 76% of Kazakhstanis would prefer to buy a personalized product and would recommend it to friends.
Vasily Bulgakov , advertising specialist at Wunder Digital in Kazakhstan, spoke about the most common objections to promoting premium products :
— The most difficult issue to discuss with clients selling premium products is the duration of the advertising campaign. High checks virtually eliminate the possibility of impulse purchases. Furthermore, to more accurately define the audience, a series of test campaigns, analysis, and optimization are often required. Ultimately, full results are realistically achieved within three months of launching the campaign.
Another sore point is the cost per lead
Everyone wants to be as efficient as possible and keep costs to a minimum. But in the premium segment, a large number of diverse leads doesn't guarantee a high conversion rate. Sometimes it's wiser to generate a targeted lead at a cost of $20 than to simply boost reach and generate more non-targeted applications with $5 leads. However, the feasibility of such a decision should be determined by the manufacturer based on their own profitability.