Increase leads and sales.
With Telegram Ads, you can drive traffic to your website or specific pages where customers can register or purchase a product.
Warming up your audience.
If your product requires time to make a decision, Telegram can help warm up potential customers with useful content, news, and offers. This builds trust and facilitates closing the deal.
Sales automation.
Telegram bots not only allow you to attract clients but also automate the sales process. You can schedule consultations, send personalized offers, and accept payments directly within the messenger.
Direct contact with customers.
Telegram is ideal for direct communication with customers. You can actively engage with your audience through channels, chats, and bots, helping build loyalty and strengthen relationships.
High-income audience.
Telegram attracts high-income individuals, including many specialists in IT, marketing, and online education. If your business targets this audience, advertising on Telegram will be effective.
Thus, advertising on Telegram is an effective way for businesses not only to attract attention to their products and services but also to build long-term relationships with customers, increasing their loyalty and stimulating sales.
Your Guide to Telegram Ads: What You Need to grenada telemarketing database Know Before Launching
Telegram Ads: How to Get Started Effectively
To start using Telegram Ads, you only need to understand the platform's basics. Here's what you need to pay attention to:
Study Telegram's rules to avoid moderation violations;
understand what interests your audience;
understand key metrics for evaluating campaign results;
Have basic English skills or use a translator, as the advertising account interface is entirely in English.
How Telegram Ads Works: Key Aspects
Briefly, about the most important things.
Telegram Ads is a business tool that allows you to promote products and services within one of the most popular messaging apps. Today, Telegram ads are focused not only on engaging with users directly within the app. They can also be directed to websites, include UTM tags, and track traffic performance in analytics systems.
Ads can be displayed in channels and groups where your target audience is located, as well as in the "Recommended Channels" section.
Telegram Ads operates on a simple principle: the advertiser creates an ad, defines the target audience, and selects channels or groups for placement. Posts can be text-only or include the channel logo, but this adds 20% to the CPM cost.
Telegram ads are styled to resemble regular posts, which helps keep users engaged and reduces the likelihood of them being missed.
Telegram ads appear as short text messages beneath a channel's latest posts, making them more engaging.
To increase ad click-through rates, Telegram offers additional features, such as adding avatars, images, and emojis, which directly impacts CTR growth.
Example: Imagine a company selling sports equipment launching an advertising campaign through Telegram Ads. They select sports channels where their target audience is active people interested in fitness and a healthy lifestyle. The post features a photo of a new piece of exercise equipment, a description of its key benefits, and a link to the website for purchase. The ad is seamlessly integrated into the channel context and smoothly leads the user to purchase.