Popular social networks
Posted: Wed Sep 24, 2025 11:02 am
There are nearly 12 million social media users in Kazakhstan. According to the agency's latest estimates, TikTok has the most reach (11.4 million). This year, it overtook Instagram* (10.9 million). VKontakte has half the audience (5.2 million). Facebook* has an estimated 2.1 million users. WhatsApp is the most popular messaging app in the country.
Features of advertising communications
Personalized consumer communication is becoming increasingly important. Over 70% of consumers expect personalized offers from companies, 76% will purchase a brand with personalized communication and are more likely to recommend it to friends and acquaintances.
This trend needs to be taken into account in your marketing strategy, and the number of personalized interactions with your audience needs to be increased, especially during repeat engagements.
Kazakhstan's audience prefers Russian for information: more than 55% of internet users communicate on social media and browse websites in sri lanka telemarketing database Russian. At the same time, the number of people choosing Kazakh is growing, especially among young people. This is a noticeable trend that cannot be ignored; it is important for brands to localize their communications.
Please note: Google does not support the Kazakh language. You can try running ads, but be aware: there is a risk of your ad being banned. For videos, we use Russian subtitles when necessary. However, both Kazakh and Russian are supported on TikTok, VK.Ads, and Meta*.
The religious context is also important. The majority of Kazakhstanis are Muslims, so religious sensitivities and holidays must be taken into account when communicating with consumers.
Uzbekistan: banners and videos
What's happening in the market?
Since 2021, Uzbekistan's economy has experienced rapid growth, with advertisers actively moving online. Investment in the media market totaled 655 billion soums. A year later, it had grown to 779 billion soums, and in 2023, it soared 46% to 1.14 billion soums. This was due to the entry of major advertisers into the market, including those embracing digital tools.
TV accounts for a high share of advertising investment in Uzbekistan: 63% in 2023. It is the most TV-oriented market in Central Asia. The internet accounts for 20% of advertising budgets, amounting to 228 billion soums (up 74% from last year). Another 15% of investments are made up by UN advertising, while radio accounts for 2%. Local businesses rarely consider the press for promotion.
The main sources of information for residents of Uzbekistan are television (66.29%) and websites (39.85%). TV is preferred by audiences aged 46+, while young people aged 14-29 search for everything they need online.
Television's role in information consumption is declining, while the internet's role is growing. Besides television and websites, Uzbeks exchange information through social media (33.91%) and communication with family, friends, and colleagues (15.82%).
It is noteworthy that in Uzbekistan, men predominate among internet users (55/45% M/F), while in the markets of Belarus and Kazakhstan the opposite ratio is observed.
Features of advertising communications
Personalized consumer communication is becoming increasingly important. Over 70% of consumers expect personalized offers from companies, 76% will purchase a brand with personalized communication and are more likely to recommend it to friends and acquaintances.
This trend needs to be taken into account in your marketing strategy, and the number of personalized interactions with your audience needs to be increased, especially during repeat engagements.
Kazakhstan's audience prefers Russian for information: more than 55% of internet users communicate on social media and browse websites in sri lanka telemarketing database Russian. At the same time, the number of people choosing Kazakh is growing, especially among young people. This is a noticeable trend that cannot be ignored; it is important for brands to localize their communications.
Please note: Google does not support the Kazakh language. You can try running ads, but be aware: there is a risk of your ad being banned. For videos, we use Russian subtitles when necessary. However, both Kazakh and Russian are supported on TikTok, VK.Ads, and Meta*.
The religious context is also important. The majority of Kazakhstanis are Muslims, so religious sensitivities and holidays must be taken into account when communicating with consumers.
Uzbekistan: banners and videos
What's happening in the market?
Since 2021, Uzbekistan's economy has experienced rapid growth, with advertisers actively moving online. Investment in the media market totaled 655 billion soums. A year later, it had grown to 779 billion soums, and in 2023, it soared 46% to 1.14 billion soums. This was due to the entry of major advertisers into the market, including those embracing digital tools.
TV accounts for a high share of advertising investment in Uzbekistan: 63% in 2023. It is the most TV-oriented market in Central Asia. The internet accounts for 20% of advertising budgets, amounting to 228 billion soums (up 74% from last year). Another 15% of investments are made up by UN advertising, while radio accounts for 2%. Local businesses rarely consider the press for promotion.
The main sources of information for residents of Uzbekistan are television (66.29%) and websites (39.85%). TV is preferred by audiences aged 46+, while young people aged 14-29 search for everything they need online.
Television's role in information consumption is declining, while the internet's role is growing. Besides television and websites, Uzbeks exchange information through social media (33.91%) and communication with family, friends, and colleagues (15.82%).
It is noteworthy that in Uzbekistan, men predominate among internet users (55/45% M/F), while in the markets of Belarus and Kazakhstan the opposite ratio is observed.