create business account
There are actually a couple more steps to take to understand how to promote a post on Instagram.
I'll summarize them here briefly to give you a general idea and a clear vision of the whole:
connect your Instagram account to your Facebook Page;
build your advertising campaign;
create your ad set;
analyze and optimize your posts.
You can promote posts on Instagram by clicking on the country b2b & b2c email list Promote button that appears directly on your content (photo or video). Otherwise, as I wrote in point 1, you must connect your Instagram profile to your Facebook page.
This way you can use what was once the Facebook Business Manager and is now called Meta Business Suite . This is a more professional tool that allows you to create multiple ads at the same time. If you have a company or business I recommend you use this second method, a little more laborious but certainly of higher quality.

This way you will create your advertising campaigns and your well-studied and specific ads for your needs. In fact, you can also build your ad hoc target audience that allows you to set up your communication in a more targeted way.
When you advertise, always remember to set your objective , budget and the placements you want your ads to have.
I will never tire of repeating that it is necessary to study a precise strategy to make the actions work. So, if you want to obtain satisfactory results for you and your company, contact me and let's work together to achieve your goals.