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Social Media Marketing (Targeted & Problem/Solution Focused):

Posted: Mon May 26, 2025 5:35 am
by tanjila khatun
Webinars/Online Workshops: Host free educational sessions.
"Live Demo: See How Our [Software Name] Can Transform Your Business," "Understanding the Benefits of Automation for SMEs," "Digital Transformation for Small Businesses in Bangladesh."

LinkedIn: Highly effective for B2B b2b email list software sales.
Share thought leadership, industry trends, and product updates.
Showcase successful implementations and client testimonials.

Connect with decision-makers (business owners, managers, department heads) in your target industries.
Run LinkedIn Ads targeting specific job titles, industries, and company sizes.
Facebook Page: Great for reaching local businesses and a broader audience.
Share compelling visuals of your software's interface, short demo videos, and animated explainers.

Run targeted Facebook Ads: Use interests like "business software," "small business management," "e-commerce," "accounting," "inventory," "HR management." Target specific locations (Sherpur, Rajshahi, Dhaka). Use "Lead Ads" for easy contact capture.
Join Local Business Groups: Participate by offering advice on common business challenges (e.g., inventory tracking) and subtly introduce your software as a solution when relevant.
YouTube: Create product demo videos, feature highlights, client success stories, and educational content about business operations.
Outbound Lead Generation (Proactive Outreach & Relationship Building):

Targeted Prospecting:

Industry Directories/Associations: Identify businesses in your target industries (e.g., Bangladesh Garment Manufacturers and Exporters Association - BGMEA for manufacturing, Bangladesh Association of Software and Information Services - BASIS for tech companies).