Strategic Partnerships:
Posted: Mon May 26, 2025 5:29 am
Cold Calling: For highly qualified prospects, a value-driven call to introduce your solutions and schedule a meeting.
Trade Shows/Expos: Attend relevant local or national tech expos (e.g., BASIS SoftExpo, BAPA Agro-Tech Expo if you serve agriculture). Set up a booth, demo your software, and collect leads.
IT Hardware Vendors: They sell computers b2b email list and networks; software companies provide the brains. Great for mutual referrals.
Business Consultants/Management Consultants: They advise businesses on efficiency and growth and often identify software needs.
Digital Marketing Agencies (non-software specific): They might have clients needing custom development or specific SaaS integrations.
Accounting/Audit Firms: They see operational inefficiencies in their clients' financial processes and can recommend software solutions (e.g., ERP, accounting software).
Industry Associations: Join local business associations or industry-specific bodies (e.g., Bangladesh Garment Manufacturers and Exporters Association - BGMEA, if you serve garments) to network and identify needs.
Local Chambers of Commerce: Actively participate in their events and network with members.
Referral Programs:
Satisfied Clients: Encourage existing clients to refer new business. Offer incentives like discounts on future services, extended support, or a commission.
Network: Leverage your personal and professional network for introductions to potential clients.
Nurturing & Conversion:
CRM (Customer Relationship Management) System: Essential for tracking leads, managing sales pipeline, scheduling follow-ups, and storing client communication.
Lead Scoring: Prioritize leads based on their fit (budget, industry, expressed need) and engagement with your content.
Trade Shows/Expos: Attend relevant local or national tech expos (e.g., BASIS SoftExpo, BAPA Agro-Tech Expo if you serve agriculture). Set up a booth, demo your software, and collect leads.
IT Hardware Vendors: They sell computers b2b email list and networks; software companies provide the brains. Great for mutual referrals.
Business Consultants/Management Consultants: They advise businesses on efficiency and growth and often identify software needs.
Digital Marketing Agencies (non-software specific): They might have clients needing custom development or specific SaaS integrations.
Accounting/Audit Firms: They see operational inefficiencies in their clients' financial processes and can recommend software solutions (e.g., ERP, accounting software).
Industry Associations: Join local business associations or industry-specific bodies (e.g., Bangladesh Garment Manufacturers and Exporters Association - BGMEA, if you serve garments) to network and identify needs.
Local Chambers of Commerce: Actively participate in their events and network with members.
Referral Programs:
Satisfied Clients: Encourage existing clients to refer new business. Offer incentives like discounts on future services, extended support, or a commission.
Network: Leverage your personal and professional network for introductions to potential clients.
Nurturing & Conversion:
CRM (Customer Relationship Management) System: Essential for tracking leads, managing sales pipeline, scheduling follow-ups, and storing client communication.
Lead Scoring: Prioritize leads based on their fit (budget, industry, expressed need) and engagement with your content.