Understanding Your Target Audience

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tanjila khatun
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Joined: Thu May 22, 2025 5:14 am

Understanding Your Target Audience

Post by tanjila khatun »

"Hi [Merchant Name], I noticed your [type of business] at [location]. Many similar businesses are looking to expand their digital payment options beyond just cash and bKash. Would you be open to a brief chat about how we've helped others like you increase sales and simplify operations?"


CRM Software: Essential for managing leads, tracking b2b email list communication history, scheduling follow-ups, and managing your sales pipeline.
Lead Scoring: Prioritize leads based on their expressed interest (e.g., visited pricing page, downloaded a guide, had a previous conversation) and their fit with your ICP.
Prompt & Consistent Follow-up: Speed is crucial in merchant services. Follow up immediately after an inquiry or initial contact. Persistence is key.

Tailored Proposals: Customize your proposals to directly address the merchant's specific pain points and showcase the ROI.
Simplified Onboarding: Make the application and setup process as smooth and quick as possible.

Excellent Customer Support: Post-sales support is vital for retention and generating future referrals. Be readily available to answer questions and resolve issues.
By implementing these strategies, with a strong emphasis on direct engagement, localized solutions, and building trust, you can effectively generate leads and grow your merchant services business in Sherpur.
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