Build a list of specific businesses in Sherpur based on your ICP

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Leave Behind Collateral: Professional brochures or flyers with your contact info and a clear offer (e.g., "Free Consultation & Payment System Audit").
Strategic Partnerships:

Local Banks: Collaborate with local bank branches. They have b2b email list business clients who need payment solutions. You could offer joint seminars or referral agreements.
Business Associations: Partner with the Sherpur Chamber of Commerce or other local trade bodies. Offer exclusive rates or seminars for their members.

Accountants/Bookkeepers: They work closely with businesses on their finances and often identify payment processing inefficiencies.
POS System Vendors (if you're a processor): If you only offer processing, partner with local POS hardware/software vendors for mutual referrals.
Local IT Service Providers: They might be called in to set up networks or troubleshoot systems, uncovering payment processing needs.
Web Developers/E-commerce Agencies: Clients building online stores will need payment gateways.
Referral Programs:

Current Merchants: Encourage your satisfied merchant clients to refer other businesses. Offer incentives (e.g., a discount on their monthly fees, a gift, or a charitable donation in their name). Word-of-mouth is very powerful in Bangladesh.
Personal Network: Let your friends, family, and acquaintances know you serve businesses with payment solutions.
Targeted Cold Calling/Emailing:

Craft personalized emails or calls that address a potential pain point you've identified for their industry or business type.