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Content Marketing (Educate & Build Authority):

Posted: Mon May 26, 2025 4:39 am
by tanjila khatun
Blog Posts (in simple Bangla):
"5 Reasons Your Sherpur Business Needs to Accept Card Payments"
"How to Choose the Best POS System for Your Shop"
"Understanding Transaction Fees: A Guide for Bangladeshi Merchants"
"Bridging the Gap: Integrating Mobile Payments (bKash/Nagad) with Traditional Banking for Your Business"
"Cybersecurity Basics for Retailers Accepting Digital Payments"

Guides/Checklists (Lead Magnets): Offer free, valuable b2b email list resources in exchange for email addresses or phone numbers.
"Merchant Services Comparison Checklist"
"Guide to Accepting Online Payments for Small Businesses in Bangladesh"
"Benefits of Digitalizing Your Business: A Local Guide for Sherpur Businesses"

Webinars/Seminars: Host free educational sessions for local business owners.
"Introduction to Digital Payments for SMEs in Sherpur"
"How to Reduce Payment Processing Costs for Your Business"
"Optimizing Your Business for Online Sales in Bangladesh"
Promote these through local business associations, social media, and direct outreach.
Outbound Lead Generation (Proactive Outreach & Relationships):

Direct Sales (Walk-ins & Cold Calling):

Neighborhood Canvassing (Door-to-Door): This is highly effective for merchant services in local markets like Sherpur.
Go door-to-door to local businesses (retail shops, restaurants, salons, clinics, pharmacies, diagnostic centers, schools).
Introduce yourself, leave a professional brochure, and offer a free consultation or free rate analysis of their current payment processing (including MFS fees).