Craft a Compelling Value Proposition (Focus on Benefits, Not Features):
Posted: Mon May 26, 2025 4:32 am
Family Values: Life insurance aligns perfectly with the strong family values prevalent in Bangladesh. Frame your pitch around protecting and providing for loved ones, ensuring children's education, or securing a family's financial future.
Religious Beliefs: Be sensitive to religious considerations. If your company offers Takaful (Islamic insurance), highlight this as it may appeal to a
significant portion of the population. Be prepared to b2b email list explain how conventional products might align with or differ from their beliefs.
Economic Realities: Many individuals might have limited disposable income. Focus on affordable term plans, micro-insurance options (if available through your company), or policies that combine basic protection with savings elements.
Trust Deficit: Acknowledge historical skepticism regarding insurance claims in Bangladesh. Emphasize your company's robust financial strength, prompt claims settlement ratio, and ethical practices. Your personal integrity and transparency are paramount.
Define Your Ideal Client Profile (ICP): Don't try to sell to everyone. Focus your efforts on specific segments within Sherpur and surrounding areas.
Young Families: Parents with young children who need to secure their children's education and ensure financial stability in unforeseen circumstances.
Salaried Professionals: Individuals with stable government or private sector jobs looking for long-term savings, retirement planning, and protection.
Small Business Owners/Entrepreneurs: For personal protection, business continuity (key-person insurance), or succession planning.
NRBs (Non-Resident Bangladeshis): Individuals working abroad who want to ensure their families back home are financially secure.
Pre-Retirees: Individuals nearing retirement, seeking pension plans or wealth accumulation strategies.
Farmers/Agricultural Community: Micro-insurance or specific plans tailored to their needs.
Religious Beliefs: Be sensitive to religious considerations. If your company offers Takaful (Islamic insurance), highlight this as it may appeal to a
significant portion of the population. Be prepared to b2b email list explain how conventional products might align with or differ from their beliefs.
Economic Realities: Many individuals might have limited disposable income. Focus on affordable term plans, micro-insurance options (if available through your company), or policies that combine basic protection with savings elements.
Trust Deficit: Acknowledge historical skepticism regarding insurance claims in Bangladesh. Emphasize your company's robust financial strength, prompt claims settlement ratio, and ethical practices. Your personal integrity and transparency are paramount.
Define Your Ideal Client Profile (ICP): Don't try to sell to everyone. Focus your efforts on specific segments within Sherpur and surrounding areas.
Young Families: Parents with young children who need to secure their children's education and ensure financial stability in unforeseen circumstances.
Salaried Professionals: Individuals with stable government or private sector jobs looking for long-term savings, retirement planning, and protection.
Small Business Owners/Entrepreneurs: For personal protection, business continuity (key-person insurance), or succession planning.
NRBs (Non-Resident Bangladeshis): Individuals working abroad who want to ensure their families back home are financially secure.
Pre-Retirees: Individuals nearing retirement, seeking pension plans or wealth accumulation strategies.
Farmers/Agricultural Community: Micro-insurance or specific plans tailored to their needs.