Average Deal Size (or Average Contract Value - ACV):

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Definition: The average time it takes for a lead to convert into a paying customer from initial contact.
Why it matters: Helps in forecasting revenue and identifying bottlenecks in the sales process. Shorter cycles are generally better.
Example: A B2B software company might have an average sales cycle of 90 days.

Definition: The average revenue generated per closed deal.
Why it matters: Provides context for CPL and CAC. A higher average deal latvia cell phone number data size can justify a higher cost of acquiring a lead.
Example: An IT services company in Bangladesh might track the average contract value for its new B2B clients.
Lead Response Time:

Definition: How quickly your sales or customer service team responds to a new lead inquiry.
Why it matters: Crucial for B2B. Research shows that faster response times significantly increase conversion rates.
Example: An attorney's office aims for a 1-hour response time for all new online inquiries.
Pipeline Value:

Definition: The total potential revenue of all active deals in your sales pipeline.
Why it matters: Provides a forward-looking view of potential revenue and helps sales forecasting.
Industry-Specific Metrics (Examples)
For Attorneys:
Cost Per Case/Client Acquired: The ultimate metric for law firms.
Case Type Breakdown: Which lead generation efforts produce what types of cases (e.g., personal injury vs. corporate law).
Referral Conversion Rate: For leads coming from other lawyers or existing clients.

For Health Insurance:
Enrollment Rate: Percentage of qualified leads who purchase a policy.
Policy Retention Rate: How many policyholders renew.
Average Premium Value: Average revenue per policy.
For Software Companies (especially SaaS):
Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR): Key financial metrics tied to lead generation.
Trial-to-Paid Conversion Rate: For freemium or free trial models.