Targeted Marketing & Sales:
Posted: Wed May 21, 2025 4:39 am
Medical Claims Data: From commercial payers, Medicare, and Medicaid, providing insights into diagnoses, procedures, and utilization.
Electronic Health Records (EHR) Data: Anonymized patient records collected directly from EHR systems (often with explicit patient consent and de-identification).
Publicly Available Data: NPI registry, state medical board websites, Open Payments database.
Physician Surveys and Panels: Direct surveys transportation email list of physicians about their prescribing habits, attitudes, and information sources.
Sales Force Automation (SFA) Systems: Data from pharmaceutical sales teams on their interactions with physicians.
Digital Marketing Platforms: Tracking physician engagement with online content and advertising.
American Medical Association (AMA) Physician Masterfile: A comprehensive database of all licensed MDs and DOs in the U.S., providing core demographic and professional information.
Key Uses of Physician Level Data (PLD):
PLD is primarily used by the pharmaceutical, medical device, and healthcare industries for strategic decision-making:
Electronic Health Records (EHR) Data: Anonymized patient records collected directly from EHR systems (often with explicit patient consent and de-identification).
Publicly Available Data: NPI registry, state medical board websites, Open Payments database.
Physician Surveys and Panels: Direct surveys transportation email list of physicians about their prescribing habits, attitudes, and information sources.
Sales Force Automation (SFA) Systems: Data from pharmaceutical sales teams on their interactions with physicians.
Digital Marketing Platforms: Tracking physician engagement with online content and advertising.
American Medical Association (AMA) Physician Masterfile: A comprehensive database of all licensed MDs and DOs in the U.S., providing core demographic and professional information.
Key Uses of Physician Level Data (PLD):
PLD is primarily used by the pharmaceutical, medical device, and healthcare industries for strategic decision-making: