Market share by brand and specialty

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Prescribing Data: This is a cornerstone of PLD, showing:
Total prescriptions (TRx) and new-to-brand prescriptions (NBRx) by drug, dosage, and formulation.
Prescribing volume and frequency for specific therapeutic classes.
Brand switching behavior and refill rates.

Patient population characteristics treated by the physician (e.g., common diagnoses, patient demographics).
Procedure Data: Types and volume of procedures performed (often from claims data).
Diagnosis Data: Common diagnoses associated with their patient encounters (e.g., ICD codes).
Referral Patterns: To whom the physician refers patients and from whom they receive referrals.
Telehealth Usage: Adoption and volume of telehealth services.
Engagement & Influence Data:

Sales Representative (Detailing) Activity: Number pharmacies email list and type of visits from pharmaceutical or medical device sales reps.
Digital Engagement: Physician's interaction with online marketing, emails, webinars, educational content, and digital ads (e.g., email opens, click-through rates, website visits).
Key Opinion Leader (KOL) Status: Identification of influential physicians who are often involved in speaking engagements, clinical trials, or advisory boards.
Conference Attendance: Which medical conferences they attend.