That means making it better so that

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effective long-term strategy that sets you apart from the competition.

According to the internal guidelines of our B2B SEO agency, the research typically encompasses three aspects:

Your website
Your audience
Competitors (keyword opportunities, valuable content assets, and potential link partners)
We’ll review these below.

1.1. Your Website
Researching your website aims to identify the following:

Technical SEO issues
Internal linking
Backlink profile
SEO tools reveal your website’s strengths and weaknesses thoroughly. Their reports are on-point, so you’ll quickly see the issues you must address.

Let’s get a free site audit report for the B2B company women database Paperless Parts using a free SEO tool:

Site audit report for the B2B company Paperless Parts using a free SEO tool
Source: SEO mator
Although the website obtained high scores on all SEO aspects, you can immediately see SEO items that could be improved.

Tackling things like missing canonical tags, render-blocking resources, and low content rate can significantly improve:

Page loading speed
User experience
Let’s assume you have the same issues.

If your website were to load faster, you would have fewer visitors bouncing back to Google. And if the user experience were better, you would have longer and more in-depth website visits.