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February 4, 2021 01:01:57Marketing Insights426,04026Reading Mode
In digital marketing , in addition to analyzing the generated user data, we can also set goals through machine learning. Unlike people who discuss setting goals by guessing, machine learning is more efficient and the analysis and calculation are more accurate than manual. In the previous article, Google Analytics , so this article is based on the research of consumers or user groups, which is what we often call audience groups. Then let's take a look at what predictive indicators are .

1. Introduction to predictive indicators

Google Analytics applies Google's machine learning expertise to your datasets italy phone number lead to automatically enrich your data to predict future user behavior. With predictive metrics , you can learn more about your customers simply by collecting structured event data.

Using Google Analytics to predict marketing metrics
Purchase probability
The probability that a user who was active in the past 28 days will complete a specific conversion event in the next 7 days. Currently, Google only supports purchase/ecommerce_purchase and in_app_purchase events.