Twitter Ads: All accounts will no longer be eligible to run Twitter ads

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In an email sent to all its existing advertisers, Twitter announced a new restriction on advertising on its social network: from now on, only Twitter Blue (paid) accounts and Verified Organizations (paid) will be able to advertise on the platform. Is this the end of small, casual advertisers on Twitter?

Twitter Ads for verified accounts in #Short
Only verified Twitter accounts will now be able to run advertising campaigns on Twitter.
Twitter's advertising platform is therefore inaccessible to accounts that are neither verified nor enrolled in the Twitter Blue or azerbaijan mobile database Verified Organizations subscription.
Only verified accounts will now be able to use Twitter Ads!
Starting April 21, 2023, Twitter has announced a new requirement for advertisers.

Now, to continue running ads on Twitter, your @Twitter account must be verified or you must subscribe to Twitter Blue or Verified Organizations .


Original email sent to Twitter advertisers on April 21, 2023
The only exception to this rule is that, for now, this policy does not apply to advertisers spending more than $1,000 per month. However, conditions may change in the coming months.

The main objective of this policy is, according to Twitter, "to ensure the quality of content on Twitter and improve the experience for users and advertisers."

By requiring advertising accounts to subscribe to its services, Twitter aims to further verify the accounts that have access to advertising campaigns while officially limiting access to them by bots or "fraudulent" accounts.