Top B2B Marketing Trends for 2020

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B2B marketing is undergoing drastic changes. Over the last decade, for example, B2B buyers have demonstrated changes in their behavior due to direct influences from technological advances and the increasing presence of millennials in management positions.

Proof of this is that B2B buyers conduct an average of 12 online searches before engaging with a specific brand’s website. Furthermore, many of them expect to experience the same digital experience they receive in B2C when purchasing B2B products or services. As if the B2B marketing process wasn’t already complex enough, it is estimated that the B2B marketing funnel has become larger, with more indicators involved until the final purchase.

This means that businesses brazil mobile database operating in the B2B segment need to create experiences that not only capture customers' attention during the buying process, but also move them through the buying journey towards the sale.

Understanding this new behavior of B2B consumers, as well as the way they interact with different digital channels and trends in the market is key to impacting today's B2B customer.

Just to give you a brief idea of ​​the environment we will face in the next decade, digital marketing spending in 2020 is expected to consume 50% of the budget for all media worldwide.

In this scenario, Inbound Marketing also emerges strongly for B2B, combined with the fact that 55% of consumers in this segment make decisions based on third-party reviews and recommendations (popular word-of-mouth marketing) while only 22% prefer a traditional salesperson, according to data from Hubspot's State of Inbound report in 2018.

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The marketers who will be most successful in 2020 will be those who carefully monitor all the trends in the industry to guide their actions accordingly. Knowing the trends that promise to impact the B2B market will be essential for you to be successful in your business.

And so that you don't get lost in this world of new developments in the upcoming decade, we have separated some points that promise to be the big trends for B2B marketing in 2020 so that you can understand your customer's perspective in the years to come.