Page speed is essential to improving the performance of your website. If your page load time is longer than 3 seconds, it is likely to be detrimental to your performance. See below for some explanations.
According to Kissmetrics research , most users wait just 3 seconds for a page to load , and after that, 40% abandon the site. They also found that a 1-second delay in a system's response results in a 7% reduction in sales conversions.
Internet users seek immediate results . This means that slow loading times can have negative consequences, such as visitor abandonment, poor brand perception, dissatisfied customers, and even lost sales.
There are numerous factors brazil mobile database that help your website rank well on Google, and page speed is one of them. Loading time directly impacts organic traffic and involves SEO strategies . Therefore, it is necessary to closely monitor all the variables responsible for these results.
gtmetrix
What are the steps to check website speed?
According to Google, the ideal time for a page to appear on the user's screen is 0.5 to 2 seconds . To check the speed of your website , you can use a specific tool, such as GTmetrix , which provides detailed evaluations of this performance.
A double speed assessment is carried out: one using the criteria used by Google's PageSpeed Insight, and the other based on YSlow, which uses criteria defined by Yahoo.
The results contain details of each criterion, with the score and indication of actions needed to resolve the problem. From there, you can identify, monitor and correct the points of attention that impact your website's performance.
After correcting the errors identified, repeat this process and check the improvements in the website speed . Knowing how long pages take to open is important for defining improvement actions.
There are many important metrics at this verification stage, such as: time taken to load the page, size, number of requests made for loading, etc.
Website Performance
A website's performance is linked to speed , right? The need for improvement increases when the functionality and elements of the page also increase. There's no point in having an aesthetically incredible website if it's not typical, do you agree?
With GTmetrix, you can analyze your website’s performance and follow the guidelines until you achieve good performance for all types of devices . Therefore, focus on strategies that optimize your website to improve the experience of your potential customers.
Digital marketing strategies , such as a website, can be responsible for consolidating a brand and increasing profits in the company. These actions, combined with Data Marketing , are essential for growth and achieving differentiated results.
How to get a good position in search engines?
There are a few optimization techniques you can do on your website. However, it's always a good idea to use GTmetrix first to understand exactly what needs improvement.
It is easy to see the movement of digital marketing teams working to improve the user experience on a website. An example of this is Core Web Vitals , the set of metrics – created by Google – to measure (in a simplified way) and improve these interactions within websites.
They provide, in an orderly manner, data considered essential for viewing the quality of these experiences, and can be applied to all website pages.
The 3 Core Web Vitals are: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), which evaluate speed, interactivity and visual stability, in that order.
These metrics are targeted recommendations for pages on mobile or desktop.
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