5 Things Every Great Marketing Story Needs
Posted: Mon Apr 21, 2025 8:34 am
A hero
character 5 items that every (great) marketing story should include
For your story to be interesting and attract readers, it needs to have a hero. After all, great stories always have this character. He can have many forms and personalities, but the hero is always an ordinary being who transforms, evolves and becomes an extraordinary being.
Many people believe that the hero should gambling data uae be the company, but this is another mistake that should not be made in your story. Your brand cannot be the heroine, because it is not the main character in the story. As mentioned, the hero starts out in a common place and ends the story as an admirable being.
So, there’s no doubt that the hero needs to be your customer. Remember when we talked about the importance of creating identification with your audience? Making them the hero is a great way to achieve this goal.
In the first part of your text, you must introduce the hero and show points that can make the audience identify with him.
Problem to be solved
customer problem 5 items that every (great) marketing story should cover
If you have already read aboutcontent marketingYou know that one of the main objectives of the materials created using this strategy is to solve a consumer's pain or problem. It's no different in a great marketing story, that is, it also needs to help the reader solve a problem.
This way, the company can help its customers become that extraordinary hero. But to do this, the company needs to know what transformation its audience wants to go through. If not, the story will not be relevant to customers and, therefore, will not be able to attract them.
character 5 items that every (great) marketing story should include
For your story to be interesting and attract readers, it needs to have a hero. After all, great stories always have this character. He can have many forms and personalities, but the hero is always an ordinary being who transforms, evolves and becomes an extraordinary being.
Many people believe that the hero should gambling data uae be the company, but this is another mistake that should not be made in your story. Your brand cannot be the heroine, because it is not the main character in the story. As mentioned, the hero starts out in a common place and ends the story as an admirable being.
So, there’s no doubt that the hero needs to be your customer. Remember when we talked about the importance of creating identification with your audience? Making them the hero is a great way to achieve this goal.
In the first part of your text, you must introduce the hero and show points that can make the audience identify with him.
Problem to be solved
customer problem 5 items that every (great) marketing story should cover
If you have already read aboutcontent marketingYou know that one of the main objectives of the materials created using this strategy is to solve a consumer's pain or problem. It's no different in a great marketing story, that is, it also needs to help the reader solve a problem.
This way, the company can help its customers become that extraordinary hero. But to do this, the company needs to know what transformation its audience wants to go through. If not, the story will not be relevant to customers and, therefore, will not be able to attract them.