Where is Phase 2 of Inbound Marketing located in the Inbound funnel?
Posted: Mon Apr 21, 2025 8:12 am
Inbound Marketing Methodology, Hubspot
Phase 2 of inbound marketing is, as you might expect, the second phase of the inbound marketing funnel. During this phase, your inbound strategy is designed to convert your traffic into leads on your website with the goal of converting them into more customers and building loyalty.
Other phases to discover:
Phase 3: Convert more customers
Phase 4: Retain more customers
Understanding the concept of “converting iran mobile database into qualified leads”
inbound marketing conversion strategy
Conversion is one of the key elements of an inbound marketing strategy and, before we can “tackle” it, it is essential to understand what the term means.
Concretely, the term conversion refers to “ the ability to encourage your visitors to engage in a relationship with your brand .”
In other words, the challenge of the second phase of an inbound strategy is to encourage "unknown" visitors (about whom we have no information or means of contact) to carry out a specific action on your site in order to qualify them as leads (i.e. identify them using their personal data).
Design your site to increase conversion
inbound marketing conversion website
To convert your visitors into leads , you need to implement "call to action elements" on your site . These can take multiple forms:
a newsletter subscription;
downloading an ebook;
request a demonstration.
All of these elements are a form of conversion, because they have one thing in common: offering your visitors the opportunity to leave their contact details.
However, it's necessary to have several of them and to choose them thoughtfully. Why? Because not all visitors to your site are at the same level of maturity. In other words, not all of your visitors are at the same stage in their decision-making process. For example, a "Contact Us" or a quote request won't work for targets who are just starting their purchasing journey. Thus, you will have understood that it is essential to offer different call-to-action elements and in a way adapted to the decision-making process of your targets in order to be able to support them throughout their journey.
Implement conversion tools on your site
inbound strategy conversion tools
Among the most effective tools to convert your visitors into qualified leads, 4 tools can be implemented on your website:
“Calls to actions” (CTAs)
Call-to-action buttons can take various forms, such as banner ads, clickable links, or even clickable buttons. Initially used in advertising campaigns or direct marketing, they have quickly become an essential element of an effective inbound marketing strategy for converting visitors into qualified leads.
Landing pages
Landing pages are used to welcome visitors and encourage them to take action (purchase, registration, download, etc.). They should ideally be independent of the company's website, i.e. they are not linked to it via a traditional navigation menu (in order not to divert your visitors to other pages) but are accessible through calls-to-action placed on the "standard" pages of your website, via your blog articles, etc.
Phase 2 of inbound marketing is, as you might expect, the second phase of the inbound marketing funnel. During this phase, your inbound strategy is designed to convert your traffic into leads on your website with the goal of converting them into more customers and building loyalty.
Other phases to discover:
Phase 3: Convert more customers
Phase 4: Retain more customers
Understanding the concept of “converting iran mobile database into qualified leads”
inbound marketing conversion strategy
Conversion is one of the key elements of an inbound marketing strategy and, before we can “tackle” it, it is essential to understand what the term means.
Concretely, the term conversion refers to “ the ability to encourage your visitors to engage in a relationship with your brand .”
In other words, the challenge of the second phase of an inbound strategy is to encourage "unknown" visitors (about whom we have no information or means of contact) to carry out a specific action on your site in order to qualify them as leads (i.e. identify them using their personal data).
Design your site to increase conversion
inbound marketing conversion website
To convert your visitors into leads , you need to implement "call to action elements" on your site . These can take multiple forms:
a newsletter subscription;
downloading an ebook;
request a demonstration.
All of these elements are a form of conversion, because they have one thing in common: offering your visitors the opportunity to leave their contact details.
However, it's necessary to have several of them and to choose them thoughtfully. Why? Because not all visitors to your site are at the same level of maturity. In other words, not all of your visitors are at the same stage in their decision-making process. For example, a "Contact Us" or a quote request won't work for targets who are just starting their purchasing journey. Thus, you will have understood that it is essential to offer different call-to-action elements and in a way adapted to the decision-making process of your targets in order to be able to support them throughout their journey.
Implement conversion tools on your site
inbound strategy conversion tools
Among the most effective tools to convert your visitors into qualified leads, 4 tools can be implemented on your website:
“Calls to actions” (CTAs)
Call-to-action buttons can take various forms, such as banner ads, clickable links, or even clickable buttons. Initially used in advertising campaigns or direct marketing, they have quickly become an essential element of an effective inbound marketing strategy for converting visitors into qualified leads.
Landing pages
Landing pages are used to welcome visitors and encourage them to take action (purchase, registration, download, etc.). They should ideally be independent of the company's website, i.e. they are not linked to it via a traditional navigation menu (in order not to divert your visitors to other pages) but are accessible through calls-to-action placed on the "standard" pages of your website, via your blog articles, etc.