The 10 Keys to Facebook Success
Posted: Mon Apr 21, 2025 8:09 am
Exactly 10 years ago, the world's most popular social network, Facebook, was born. During this time, the company founded by Mark Zuckerberg revolutionized the Internet and reshaped the way people interact online.
Facebook currently has more than 1.2 billion users, 81% of whom are outside the United States and Canada.
To mark the date, BBC Mundo listed the ten keys to the social network's success.
In its early days, when it was still called Facemash.com, the social network allowed students at Harvard University in the United States to compare chile mobile database photos of two women and choose the prettiest. The site was eventually shut down by the university administration, but it gave Mark Zuckerberg enough credibility to create another site, called “TheFacebook,” a social network exclusively for students at prestigious universities in the country.
Most importantly, however, Facebook changed “the rules of the game.” It wasn’t the first social network in the world, but it pioneered the idea of promoting sustainable growth to the point where it now has more than half of all social network users in the world registered in its database.
Trial and error
Big technology companies, like Google, like to boast that innovation is part of their DNA and that they prefer to try and fail as many times as necessary rather than settle for success.
Facebook follows the same philosophy when analyzing the number of projects and products launched that, however, did not receive the expected reception from the public.
Beacon, for example, was an attempt to show on the social network what users were doing outside of it: the project, however, failed amid accusations of invasion of privacy. Facebook Home was an interface for Android phones in which the social network would become the main axis of the experience on the phone, but, judging by the number of downloads of the program and sales of the only device that came with the program installed from the factory, the result was disappointing.
Finally, Graph Search, the search system touted by Facebook itself as a tool that would revolutionize the way we find information on the Internet, has not attracted much attention and only works on desktops.
Grow, grow and grow
In ten years, Facebook has gone from being a student-only site to a site with 1.2 billion users worldwide, 750 million of whom access the social network at least once a day. Since its launch, it has received more than 4 billion daily “likes,” totaling 1.3 trillion in the last decade.
Facebook also boasts superlative numbers when it comes to the time users spend checking their updates: the global average is 8.4 hours per month. In America, the figure is even higher: 10.6 hours.
Facebook currently has more than 1.2 billion users, 81% of whom are outside the United States and Canada.
To mark the date, BBC Mundo listed the ten keys to the social network's success.
In its early days, when it was still called Facemash.com, the social network allowed students at Harvard University in the United States to compare chile mobile database photos of two women and choose the prettiest. The site was eventually shut down by the university administration, but it gave Mark Zuckerberg enough credibility to create another site, called “TheFacebook,” a social network exclusively for students at prestigious universities in the country.
Most importantly, however, Facebook changed “the rules of the game.” It wasn’t the first social network in the world, but it pioneered the idea of promoting sustainable growth to the point where it now has more than half of all social network users in the world registered in its database.
Trial and error
Big technology companies, like Google, like to boast that innovation is part of their DNA and that they prefer to try and fail as many times as necessary rather than settle for success.
Facebook follows the same philosophy when analyzing the number of projects and products launched that, however, did not receive the expected reception from the public.
Beacon, for example, was an attempt to show on the social network what users were doing outside of it: the project, however, failed amid accusations of invasion of privacy. Facebook Home was an interface for Android phones in which the social network would become the main axis of the experience on the phone, but, judging by the number of downloads of the program and sales of the only device that came with the program installed from the factory, the result was disappointing.
Finally, Graph Search, the search system touted by Facebook itself as a tool that would revolutionize the way we find information on the Internet, has not attracted much attention and only works on desktops.
Grow, grow and grow
In ten years, Facebook has gone from being a student-only site to a site with 1.2 billion users worldwide, 750 million of whom access the social network at least once a day. Since its launch, it has received more than 4 billion daily “likes,” totaling 1.3 trillion in the last decade.
Facebook also boasts superlative numbers when it comes to the time users spend checking their updates: the global average is 8.4 hours per month. In America, the figure is even higher: 10.6 hours.