Engagement is your real presence

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Creating profiles on social networks such as LinkedIn, Facebook and Twitter is just one step in your online personal marketing process. They will be the basis for your most important activity: Engagement.

There is no point in creating profiles as part of your personal marketing strategy on social networks if you later abandon them or do not interact with the people who make up that network.

Your exposure on social media as a professional does not come solely and exclusively from creating profiles, quite the opposite, this is just the starting point.

True personal marketing on canada mobile database social media occurs through an active presence on different channels, such as LinkedIn Groups and other collaborative environments available on different social networks.

It is through discussions on topics related to your area of ​​expertise that you can demonstrate your expertise and qualifications. True online personal marketing occurs through interactions and not simply by creating a digital identity.

Don't turn into a propaganda machine
I often say that online personal marketing is a mix of marketing strategy and seduction. You need to be patient and have a great deal of savoir faire to achieve your goals. This is a typical situation where the saying “Haste makes waste” is fully present.

One of the fatal mistakes in terms of personal marketing on the Internet is to turn yourself into a personal advertising machine. Personal marketing and self-promotion are different things and do not always go well together. Quite the contrary: people who frequent social networks tend to ignore this type of presence.

The essence of creating your personal brand on the Internet is precisely to showcase your skills and achievements without letting this action be confused with self-promotion. Spending all your time extolling your qualities and achievements, besides being annoying for the reader, is a real waste of time in terms of personal marketing.

To make things a little worse, if you are looking for a job in the job market, know that this position is very poorly regarded by recruiters.