Longer formats are more suitable for introducing

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There are many different types of videos, and their length, pace, and format should be appropriate to your approach, target group, and purpose.

Short, rhythmic videos are a trend that is going viral on social austria phone number lead networks . your company or telling a brand story. Unlike TV commercials, sales videos (introductions to services or products) that are no more than 2 to 3 minutes in length are targeted at a specific audience.

So-called “collision marketing” videos are extremely effective when combined with your website or targeted email marketing. Additionally, according to one study , 84% of customers said they were more likely to invest in a product or service after discovering it through a video .

As visual content marketing trends change, your business needs to keep pace with best practices to generate more sales. As such, in 2022, video is the digital communication form of integrated marketing actions, whether on websites, emails or on social networks.