We start the Campixx sessions with a Conversion Site Clinic

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Carsten Appel's "Conversion Site Clinic," one of the first sessions, provided an ideal introduction to the next two days of Campixx. Interested parties could have their websites analyzed from a conversion perspective, and the audience was encouraged to participate. A wonderful wake-up call and attention-grabber.


The study examined two campaign landing pages that were already well-designed,benin phone number data but under critical scrutiny, still offered some room for improvement. As is often the case, these are points that are easy to overlook as the person responsible for the project, but quickly become apparent to outsiders:

If you run Facebook ads to drive traffic to your page, pick up on the theme of the ad so that customers can find themselves there straight away.
Always test the Facebook lead form against your landing page, because sometimes you don't even need a separate page.
If you have pop-ups on your site, deactivate them on the landing pages, as they often distract from the actual goal.
When selecting references, always consider your target audience: they should also know the references.
Ensure that the CTA also appears “above the fold” – i.e. in the area that users see first without having to scroll – and integrate multiple CTAs on longer landing pages.
Always get input from outsiders, because with an outside perspective you can often see new potential
How does Google respond to AI content?
No marketing conference is complete without AI – and so the big question of how AI will change Google and SEO ran like a recurring theme throughout Campixx. Lily Ray kicked things off with her talk, "Rise of Spam, Hidden Gems, Major Google Updates," urging caution when using AI-generated content. While Google doesn't generally have a problem with AI content, it certainly does have a problem with mass-produced spam content. This was also demonstrated by the last major updates, in which numerous pages were completely removed from the index due to AI-generated spam content – ​​and have yet to recover.