We say yes . These days, it's hard to imagine a business owner actively running a website without analyzing its performance with a tracking tool. A web analytics tool allows you to see how users use your website. It provides valuable information about how many visitors you have, which pages they view, how long they stay, and where they come from. You can also see whether visitors perform certain actions on your website, such as making a purchase. This data helps you optimize website usability and the user experience, develop SEO and marketing strategies, and improve your Google ranking.
The market offers a variety of tracking tools with different features, capabilities, china phone number data and costs. So how can you choose the right one for your website? In this article, we'll explore the benefits of Google Analytics 4 and explain why it's one of the most efficient web analytics tools available, and why switching to it is worthwhile.
Google Analytics 4: The successor to Universal Analytics
Google Analytics 4 (GA4) is the successor to Universal Analytics (UA) and represents an upgrade of Google's well-known tracking tool. Universal Analytics was finally replaced by GA4 in July 2023. Furthermore, users will no longer have access to Universal Analytics and the UA user interface as of July 1, 2024.
Our reasons for using Google Analytics 4
GA4 offers an updated tracking model, numerous new features, an improved user interface, and a new reporting tool. These improvements enable you to analyze user behavior more precisely and comprehensively, allowing you to design your digital strategies more effectively and make better-informed decisions. Here are our top benefits:
1. Optimized analyses (Enhanced Measurement)
To make getting started with Google Analytics 4 as easy as possible, Google has introduced "Optimized Analytics." This feature allows you to automatically capture a number of basic events without any additional implementation effort. These include:
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