Objectives of Personal Marketing on Social Networks

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Determining the objectives of a personal marketing campaign on social media is essential to directing efforts and strategy.

This is an approach that aims to publicize the professional's identity, providing a comprehensive view of who he is, his skills, professional ambitions and the steps he is taking to achieve them.

In essence, it is similar to what we do when we are involved in an electoral political marketing campaign , where we seek to build and promote the image of a candidate.

In the context of personal marketing on social networks, the main objectives include:

Personal Branding on Social Media – Through posts, images and interactions, the goal is to establish a distinct and memorable presence. This involves showcasing the professional’s unique personality and what makes them special. For example, a graphic belize mobile phone numbers database designer might highlight their creativity and unique visual style in their posts.
Showcasing Your Work and Accomplishments – An essential part of personal marketing is highlighting your professional projects and accomplishments. This includes sharing portfolios, articles, awards, and other relevant milestones. For example, a photographer might post their best photos and share the stories behind them.
Building Relationships with Other Professionals – Networking is crucial. Marketing yourself on social media can be an opportunity to connect with peers, influencers, and potential employers. For example, a digital marketer can network with industry leaders in their field.
Therefore, personal marketing work on social media is not just about self-promotion, but also about building relationships and establishing a meaningful presence that highlights the professional's achievements and personality.

By setting clear goals, you are more likely to achieve success in creating an impactful personal brand on social media and in gaining new professional opportunities.

Personal Marketing Strategy on Social Media

Personal Marketing Strategy on Social Media
Once the initial planning has been done and the main objectives have been determined, it is time to create a true personal marketing strategy on social networks, another fundamental step before creating profiles and other communication elements.

Producing content for social media can be challenging, especially when you are managing your personal marketing alone.

My first suggestion is that you start by clearly defining several key elements of your personal social media marketing strategy:

Content Type – Determine what type of content you want to share. This could include articles, images, videos, infographics, testimonials, and more. For example, if you’re a chef, you could share recipes, cooking tips, and cooking videos.
Editorial Line – Create an editorial line for each social network you have a presence on. Consider the atmosphere and audience of each platform. For example, on Instagram , you might opt ​​for an editorial line focused on images, while on LinkedIn , you might prioritize more professional and educational content.
Posting Frequency – Set a posting frequency. This can vary depending on the platform and your time availability. For example, on Twitter, frequent postings throughout the day are common, while on a personal blog, it might be once a week.
Interaction with the Public – Define how you will interact with the public. Responding to comments, direct messages and interacting on relevant topics is essential to building relationships on social media.